Professional Staff
In lectures to dentists, the public, or during a patient"s consultation, this is the message and information I try to deliver:

Is Your Breath Important to You?
Of the 80 million Americans that have bad breath, most don"t know it!

Behavioral studies reveal no one informs them, often not even their spouse for fear of embarrassing them. Do you smoke, drink alcohol, take heart, sinus, birth control, or antidepressant medicines, or are over 55 years old? A positive answer to any one of these conditions means you have diminished salivary flow and are prone to bad breath. If you are dieting successfully, or your gum disease is active (bleeding gums) - you"re going to have bad breath!

What can be done? Mints, gum, sprays, and mouthwashes are poor cover-ups although Americans purchased over 1 billion dollars worth last year. Bad breath can be treated easily and scientifically! Research indicates 90% of all cases results from the decomposing of the coating on the tongue. Half of all the bacteria in the mouth resides on the tongue.

So how do you get the coating off your tongue? Well you can"t do it with a brush or a plastic tongue scraper. A device with a strong, sharp, thin edge is required. The Breathaid^™ Tongue Cleaner has these characteristics. It"s made of high grade stainless steel and has plastic, colored handles for ease of use and identification. The narrow design reaches the back and concave portion of the tongue. The Breathaid Tongue Cleaner comes with a storage case.

The stainless steel affords a crucial cleaning edge that brushes and plastic scraper can not provide. Studies show the Breathaid Tongue Cleaner to be 700% more efective than a brush in removing bacteria from the tongue.

The many benefits provided by the Breathaid Tongue Cleaner canbe enjoyed by using for just a few seconds a day. Because of the excellent contruction, the Breathaid Tongue Cleaner lasts practically forever.

DON"T TAKE CHANCES WITH YOUR BREATH!

The use of a Breathaid Tongue Cleaner will eliminate about 80% of volitale sulfur compounds. The use of a chlorine dioxide mouth wash will convert the sulfides to sulfates. The sulfides present are methyl mercaptan (skunk odor), hydrogen sulfide (rotten eggs), and methyl sulfide. Sulfates are odorless and tasteless. The complementary use of the Breathaid Tongue Cleaner and chlorine dioxide mouth wash provides a longer lasting and higher percentage reduction in volitale sulfur compounds.

Benefits of Chlorine Dioxide:
Effectiveness enhanced after use of Breathaid™ Tongue Cleaner

Treats halitosis Eliminates bad tastes Non-toxic Reduced gingivitis Reduces pocket depths Non-alcoholic Non-carcinogenic Environmentally friendly Low abrasion (toothpaste Whitens teeth

Prevents accumulations of stains (toothpaste) Kills bacteria Kills fungus Has no taste Used in water purification for decades Used to clean food packaging machinery Used by the government to clean up (disinfect) Anthrax contaminated offices. Disinfects skin.

The ability of 6 oral Health Care Products to alleviate Oral Malodor was studied at the Royal London School of Medicine and Dentistry. Their results showed the following order of effectiveness:

1. Closys II
2. Profresh
3. Oxyfresh
4. Listerine Mint
5. Scope
6. Breath Assure Capsules

- Journal of Dental Research 76 (IADR Book of Abstracts) 1997

The Effects of Daily Mechanical Tongue Scraping vs. Daily Mechanical Tongue Brushing on Bacterial Flora
Ronald E. Mangie, B.S. Bacteriology, D.D.S

Results:

1. Bacterial counts:
   Individuals who scraped their tongues displayed a significantly lower total Strep Salivarius count than individuals who brushed their tongues. Furthermore, no apparent damage to the tongue tissue or the taste buds was observed.
2. Clinical studies:
   The tongues of the patients who scraped were significantly cleaner and pinker than the tongues of patients who brushed. Additionally, the individuals who brushed their tongues often complained of gagging, choking and other discomforts, while the number of these complaints from the individuals who scraped their tongues were significantly less.
3. Cleaner Taste:
   A related significant discovery of the study is that those subjects who scraped their tongues reported a cleaner, fresher taste in the mouth, and a marked improvement in the taste of food. Similar sensations were not reported by the subjects who brushed their tongues.

First International Workshop on Oral Malodor
Research Dicussions:

There has been a re-awakening of interest and focus on the posterior dorsal surface of the tongue as a site for malodor production. Reviews and papers that examined reduction of oral VSC by various dental hygiene procedures, strongly suggests that keeping the tongue clean is of major importance in reduction of oral malodor. The tongue provides an excellent harboring place for anaerobic organisms to proliferate (even in a patient with "good oral health") and to create malodors and bad tastes for the patient.

- Bad Breath Research Perspectives by: Mel Rosenberg

A clinical research group has just requested samples for field evaluations. We are confident their report will be similar to the only other evaluation of current tongue cleaners, ranking Breathaidas #1. You can recommend the Breathaid Tongue Cleaner with confidence and your patients will appreciate you for it.